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Alternative Data
Alternative data is information used to analyze an event that comes from sources outside the most conventional datasets or reports. Depending on the market, this could include publicly available digital activity, transaction data, shipping information, search trends or other nontraditional datasets.
Why it matters to you
Alternative data may provide additional evidence before conventional indicators fully reflect changing conditions. But unusual data is not automatically useful data. It still needs to be relevant, reliable and interpreted correctly.
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